Internet Marketing Business Simplified-part 2

      6 Comments on Internet Marketing Business Simplified-part 2

Hi and welcome to the second part of this blog post about ” Internet Marketing Business Simplified”…………………………………

 

In the first part of the post we talked about finding an offer to give away toSqueeze lemon entice people to give you their email address.  In part two we’re going to look at building a conversion system, or a squeeze page, in simple terms.  The sole purpose of a squeeze page, sometimes called a landing page, is to get prospective subscribers to your list to give you their email address.  This we do is by offering them an ” ethical bribe” or free gift in return for their email address.

 

So what is a squeeze page made up of?

 

well it has four main parts

 

  • A headline
  • A brief or lengthy introduction,
  • A call to action (or multiple calls to action).
  • An opt-in form (or sales prompt),

 

These four main parts all have different functions:

 

  • The Headline-Grabs the readers attention
  • The Introduction– Gives the reader a more in depth description of the offer
  • The Call to Action-which will compel them to take action – subscribe, buy, etc.
  • The opt-in form-this is where the reader fills in their email address, and sometimes name as well, so that they can get their free gift

 

Once they subscribe or buy, your squeeze page should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products.

Once you have them on your list you can then send them information and offers at will, the information, to show them that you care about them and want to help, and the offers to generate income for yourself……….

One thing you absolutely must have before you get started is an auto responder. Without an auto responder, you are tossing potential bags of money in the garbage. I personally use Aweber, but there are others like Get Response or Mail Chimp, which are as good.

 

Getting Your Squeeze Page to Convert

Most people have no idea how to write a squeeze page that converts. Instead, they throw together elements that they have seen used in other pages – but usually do not put them together in the same way the owner of the successful squeeze page did.  The biggest problem is usually the “copy” or how the page is written, not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you!!  If you fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value……………………………

 

it is also important to build a compelling case for a time-bound offer but, this doesn’t mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time.

 

There are two major ways in which you can increase your squeeze page conversion rate even more:

  • The first way is by providing a photo of yourself.
  • The second way is by adding your signature to the bottom of your squeeze page.

 

By adding your picture and signature, you can significantly increase a gain in your visitors’ trust.  So there you have it, a brief overview of creating and using a squeeze page to build a subscriber list, and to earn you money too.

If you would like a more in-depth look at creating and using a squeeze page then feel free to go to: http://www.terry-weatherill.com/squeezepageblueprint/squeeze/index.htm and download my FREE E-book on building cash sucking squeeze pages.

 

Next time we’er going to look at the final, and I consider the most important part of our Internet Marketing Business- TRAFFIC!!

Till next time take care

Terry

 

 

 

 

6 thoughts on “Internet Marketing Business Simplified-part 2

  1. Paul Henderson

    Hey Terry

    allow me to be the first to congratulate you on this well presented and concise post. Very informative and exactly what people need to know.

    Keep up the great work 🙂

    Paul

    Reply
    1. Terry Weatherill

      Hi Paul
      Thanks for that I really appreciate your comments and feedback, I try to keep my posts concise but to the point. I feel that makes them easier for the reader then they don’t get too bored and will come back 🙂

      Reply
  2. Ken Soszka

    Thanks for the informative post Terry,
    I am working on a giveaway product and will be designing a squeeze page using Squeeze Ninja. Surely I’ll be reading your post again to remind myself of the valuable tips.

    Reply
    1. Terry59 Post author

      Hi Ken
      That’s interesting I don’t think I’ve ever heard of Squeeze Ninja is it a software package?
      I do try to give valuable information in my blog posts, I know when I first started there where a lot of poor websites with duff information, so I try to give as good as I can, keep me posted with your product mate 🙂

      Reply
  3. Gordon Smith

    Hi Terry,

    There are different schools of thought on Squeeze pages, but the majority seem to favor very little copy and just a small graphic of the product, you ethical bribe, the reasoning being you don’t want to distract the reader away from the form that asks them to sign up.

    A sales page on the other hand can have long or short copy designed to extol the benefits of the product, and to make clear the benefit to the reader of buying the product.

    With both types of pages there are the opportunity to offer an upsell after someone has subscribed to your list, or bought a product from your sales page. The One Time Offer usually is presented after someone has signed up and they are at the download page which says “The link to the whatever it is the have requested is at the bottom of the page, but here is something you may be interested in” and then it goes on to make a pitch on a paid offer.

    When you are in the IM niche you see plenty of pages like this, in fact I have a few myself 🙂

    Thanks for providing a link to your squeeze page blueprint I am off to download it, Thanks again.

    Reply
  4. Brenda Smith

    Hi Terry, your site is so informative and I’ve already got a couple areas that I’m going to go check on some more. I am a new student with Dave Nicholson and he has asked us to followup with everyone from the widget he gave us with other students blogs. I hope you will have a chance to check out the site I am working on, I would appreciate any feedback, suggestions and comments you might have. Have a great day!
    Brenda

    Reply

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