Hi and welcome to the second part of this blog post about ” Internet Marketing Business Simplified”…………………………………
In the first part of the post we talked about finding an offer to give away to entice people to give you their email address. In part two we’re going to look at building a conversion system, or a squeeze page, in simple terms. The sole purpose of a squeeze page, sometimes called a landing page, is to get prospective subscribers to your list to give you their email address. This we do is by offering them an ” ethical bribe” or free gift in return for their email address.
So what is a squeeze page made up of?
well it has four main parts
- A headline
- A brief or lengthy introduction,
- A call to action (or multiple calls to action).
- An opt-in form (or sales prompt),
These four main parts all have different functions:
- The Headline-Grabs the readers attention
- The Introduction– Gives the reader a more in depth description of the offer
- The Call to Action-which will compel them to take action – subscribe, buy, etc.
- The opt-in form-this is where the reader fills in their email address, and sometimes name as well, so that they can get their free gift
Once they subscribe or buy, your squeeze page should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related affiliate products or for your own products.
Once you have them on your list you can then send them information and offers at will, the information, to show them that you care about them and want to help, and the offers to generate income for yourself……….
One thing you absolutely must have before you get started is an auto responder. Without an auto responder, you are tossing potential bags of money in the garbage. I personally use Aweber, but there are others like Get Response or Mail Chimp, which are as good.
Getting Your Squeeze Page to Convert
Most people have no idea how to write a squeeze page that converts. Instead, they throw together elements that they have seen used in other pages – but usually do not put them together in the same way the owner of the successful squeeze page did. The biggest problem is usually the “copy” or how the page is written, not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you!! If you fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value……………………………
it is also important to build a compelling case for a time-bound offer but, this doesn’t mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time.
There are two major ways in which you can increase your squeeze page conversion rate even more:
- The first way is by providing a photo of yourself.
- The second way is by adding your signature to the bottom of your squeeze page.
By adding your picture and signature, you can significantly increase a gain in your visitors’ trust. So there you have it, a brief overview of creating and using a squeeze page to build a subscriber list, and to earn you money too.
If you would like a more in-depth look at creating and using a squeeze page then feel free to go to: http://www.terry-weatherill.com/squeezepageblueprint/squeeze/index.htm and download my FREE E-book on building cash sucking squeeze pages.
Next time we’er going to look at the final, and I consider the most important part of our Internet Marketing Business- TRAFFIC!!
Till next time take care