Internet marketing is a powerful business where you can make an item into a household name or get thousands of views on a single website page in a day. Whether you are promoting your own website or blog, a new company, or a long-standing offer, there is always something new to learn.
Here are 12 tips which I think will benefit your business.
1.Never stop adding content to your website. Internet marketing is not a leave it and forget it type of business. You need to keep things fresh and keep eyes coming back to your page. Pages that are stagnant tend to fall off of search results so make sure to add things on a regular basis.
2.Keep your content constant and evergreen. No one enjoys visiting a website when the information is old and the links are outdated or broken. Make sure to update your older content, as well as constantly providing new content. New visitors will often search out the older information to get a feel for your site and you don’t want them to be disappointed!
3.Use an easy to use blogging program, like WordPress or Blogger, that won’t require a lot of effort and skills to maintain. Discover plugins for your blog that can add extra value for your readers, though make sure that you don’t overdo it. Keep your blog customized to your products and your readers for greatest effectiveness in standing out from the crowd.
4.Use forums to market your website online. Go to forums that are related to your site or service, and spark up conversation in the threads. Have a link to your site in your signature. If you use this correctly you can generate a lot of traffic for your own site from there.
5.Offer incentives for customers to come back to your website on a regular basis. Offer a free E books or a discount code each week so that people feel like they have to come back on a regular basis to get the freebie or get a discount on their purchases.
6.Make sure that you avoid gaudy or bright colours on your website. The more vibrant your website is the less professional it looks. This will take away your customer’s attention to what you can offer them. Stick with conservative colors to keep your reader’s attention to maintain your integrity and credibility.
7.Know where your visitors are coming from, and how much traffic your site attracts, this will help you to optimize your site to attract even more customers. There are many free and easy to use tools that can analyze your traffic and show you exactly who is visiting your site and why, one of the most popular is Google Analytics. Use these tools to improve your site and bring in more traffic.
8.The power of networking is absolutely indisputable! so use this power to your advantage. The most popular networking sites are Facebook and Twitter. Encourage your customers to tell five other people about your website for a promotional code to receive a percentage off their next total purchase. This can turn one sale into multiple sales, and increase your website exposure.
9.Tell everyone you know and come into contact with about your website anytime you get the chance. Word-of-mouth advertising can be very powerful because people love to talk. This includes your neighbours, the mailman, and the clerks at the grocery store. No one is off limits!!!
10.set your website to cater to different languages. This will allow foreign customers to be able to access and read your advertisements. Since the advertisement is being done through the internet, it is very likely to have an international audience.
11.Use prizes, giveaways and drawings to increase traffic. People love something for free. Use this to your advantage by offering a prize as an incentive for them to go to your website, sign up for your mailing list and be entered in a drawing. This not only gets you traffic, but also builds up a mailing list for future use.
12. Try using above techniques in your own marketing strategies, then keep track of which works for you and which don’t. It’s important to remove any marketing ideas which fail and implement those that work over and over again. Tracking your work is as important as doing the work, so keep learning, testing, and growing!
Most of all just keep getting visitors to your blog or website and eventually your efforts will pay off 🙂