As an internet marketer, one of the most common phrases you will hear is “The Money is in the List”.

You might wonder why this idea of building a list is so important in your ability to make money as an online marketer. Many wonder why they cannot just throw up a websites, write some copy and collect their profits. Why is it so vital that you consider building a list?

First, let’s talk about what list building really means, basically, this is where you have visitors to your site fill out a form with their name and email address.

Using this information, you stay in touch with your list (whether they have bought from you yet or not) via email. You will send good, quality information as well as the occasional sales letter to this list.

With any niche that you choose, you will need to make the decision as to whether building a list is even a viable option. However, if you think about it, there is usually some room for up-selling in just about any niche.

For example, if you have a website related to infertility and how to overcome it, you might wonder what else you could offer that group of people. If they use your program and are successful at getting pregnant, you could offer them all kinds of baby related items during their pregnancy. It is important to think outside of the box!

As marketers build their lists, they often see the huge potential they have in that niche. Taking the example above, perhaps you decide to write your own ebook that will complement the one you have been selling.

If you have been selling an ebook with the title “How to Overcome Infertility Naturally”, you might decide to write one called “Yoga Moves for Infertility”.

This way, you can still sell the original book, but now you can also offer your list this accompanying book.

To see the potential, let’s assume your list has only 500 people right now. Your ebook is priced at $19.95, and you send an email out to your list (which takes all of about 2 minutes).

If 100 people on your list purchase your ebook, you just made a quick $1995 for one email! That is the power of list building.

Of course, if you had to hire out the writing of the book, your profits would be reduced. However, what if your email pulled a better return? You could make even more than that!

That in a nutshell shows the power of Building a List of subscribers and having a relationship with those subscribers, so in essence the quote should be “The money is in the relationship you have with your list”

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